Narisa Spaulding
Senior UX/UI Designer

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Senior User Experience Designer with over 10 years spent creating fun, beautiful and easy-to-use digital experiences. My current focus is on UX/UI leadership for Freemium and Free to Play mobile games. I work collaboratively to define, develop and streamline the player experience — helping it come alive — from
concepts to prototypes to visual design.

Games include Fairway Solitaire (critically acclaimed top selling iPad/iPhone puzzle game), Dark Manor, Plunder!, Faunasphere (casual MMO), Hasbro: Xevoz Challenge, and a few yet to be released.

Specialties: UX, UI, visual design, interaction design, prototyping, information architecture, design leadership, brand management, print design, identity.

Manager & Senior UX Designer, Studios at Big Fish Games
  • March 2011 – Present (2 years 5 months)

Provide UX/UI leadership, art direction and visual designs for freemium and free to play titles within Big Fish Studios, focused on creating intuitive, engaging player experiences. Collaborate with game designers, art directors, artists, and producers to define UX needs, prototype UX/UI solutions, and create visual explorations and final game art for both new and existing IPs. Consult with internal and external partners to optimize key 3rd party games leading up to launch for iOS, Android, and Windows8 devices. Write silly puns. Have fun.

Games include Fairway Solitaire (critically acclaimed top selling iPad/iPhone puzzle game), Dark Manor, Plunder!, Faunasphere (casual MMO), and a few yet to be released.

Senior UX Designer, Faunasphere at Big Fish Games
  • March 2010 – March 2011 (1 year 1 month)

Created final UI and marketing art for Faunasphere, a casual browser-based MMO. Collaborated with game designers, product owners and game artists to define new features through sketches and interactive prototypes. Provided final visual designs for game UI, website, forums, emails, and all social channels. Evolved the Faunasphere brand according to user and market research.

Manager & Senior UX Designer at Big Fish Games
  • March 2009 – March 2010 (1 year 1 month)

Managed a team of UX and visual designers, pulling from user research and analytics to optimize existing features as well as launch new key features and products. Acted as lead designer and art director on several successful projects such as global navigation redesigns, shopping cart redesigns, affiliate programs, loyalty programs, forums, Help knowledge bases, customer support admin tools, and game install applications.

Collaborated with other designers, product owners, developers and QA to define, design and iteratively release features in a fast-paced Scrum and Agile environment. Managed the Big Fish Games brand through corporate identity refreshes, style guides and business collateral. Worked closely with Marketing to unify brand presence across all customer-facing channels.

Senior UX Designer at Big Fish Games
  • March 2008 – March 2009 (1 year 1 month)

Provided detailed information architecture, interaction design, and visual design for Big Fish Games’ digital downloads ecommerce website as well as the online games community. Unified corporate brand strategy and established design documentation practices and file repositories. Streamlined design and production workflow through close collaboration with developers and shared tools such as Jira, Confluence, Perforce and SVN.

Senior Designer at Big Fish Games
  • March 2006 – March 2008 (2 years 1 month)

Managed and created all layouts and assets on the Online Games Community website, guiding it through a branding refresh and website redesign. Created interfaces for in-game chat.

Graphic Designer at Engine Interactive, Inc.
  • October 2004 – March 2006 (1 year 6 months)

Created interaction and visual designs with emphasis on website UI and brand strategy. Worked on redesigns of large commerce and marketing websites for clients like Precor, PBS, Restaurants Unlimited (RUI) and Suncadia. Honed skills in creative pitch concepts, visual design, and information architecture.

Graphic Designer at Martini Design
  • October 2002 – October 2004 (2 years 1 month)

Was a design sponge, creating concepts and visual designs for a wide range of media, gaining experience in identity, print, interactive demos, and websites. Designed and concepted many Nintendo minisites, such as Mario vs. Donkey Kong, Pokémon Fire Red Leaf Green and Pokemon TCG. Created levels and UI for Hasbro’s Xevoz Challenge arcade game. Became an expert at designing custom die-cut presentation packets and prepress.

I have worked with Narisa on many projects since she first started her professional career. She is simply the best overall designer I have worked with! No matter whether the target media is electronic, print, photography, or any other, the quality of her work is always top-notch. She has a great eye for user interface design and layout, and she also has a keen sense of how different audiences would experience an interface and how to deal with them. She has an impressive knowledge of practically every typeface ever created. At a glance she can identify the typeface in any text you stick in front of her, as well as the kerning and other type-related properties. Her mind is very sharp, and she can logically and convincingly explain the reasons why and how certain designs work. She is also reasonable and flexible, and she quickly adapts and modifies designs to feedback and test results when needed. She’s even an excellent and successful photographer, her illustrations are so good that I keep a couple at home… and in a pinch, she can even decorate food!
  • Carl Young, game/multimedia developer, independent, worked directly with Narisa at Martini Design, Engine, Big Fish Games, and others
Narisa is a TOP SHELF MUST HAVE Designer, and working with her at Big Fish Games is ALWAYS a professional, yet ‘fun’ experience. Her maturity, ‘timeless’ design skills juxtaposed with her insight into industry trends, makes her a core asset to the team. Having worked with countless teams, I am constantly impressed with Narisa’s ability to research, compare, and analyze the need at hand, and then translate my PM ‘scribble’ into classic, on-target, designs.
  • Jon Tatman, Lead Program Manager, Big Fish Games, worked directly with Narisa at Big Fish Games
Narisa is designer-extraordinaire. She has a great talent for finding the core of a project, mapping out a strategic approach, and implementing it gracefully. Her wholistic design solutions are enriched by her willingness to continue learning new things and apply them to her work. Narisa is an exceptional addition to any team she choses to work with.
  • Tabitha Borchardt, Sr. Graphic Designer, Big Fish Games, worked directly with Narisa at Big Fish Games