Senior UX/UI Designer
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Senior User Experience Designer with over 10 years spent creating fun, beautiful and easy-to-use digital experiences. My current focus is on UX/UI leadership for Freemium and Free to Play mobile games. I work collaboratively to define, develop and streamline the player experience — helping it come alive — from
concepts to prototypes to visual design.
Games include Fairway Solitaire (critically acclaimed top selling iPad/iPhone puzzle game), Dark Manor, Plunder!, Faunasphere (casual MMO), Hasbro: Xevoz Challenge, and a few yet to be released.
Specialties: UX, UI, visual design, interaction design, prototyping, information architecture, design leadership, brand management, print design, identity.
- March 2011 – Present (2 years 5 months)
Provide UX/UI leadership, art direction and visual designs for freemium and free to play titles within Big Fish Studios, focused on creating intuitive, engaging player experiences. Collaborate with game designers, art directors, artists, and producers to define UX needs, prototype UX/UI solutions, and create visual explorations and final game art for both new and existing IPs. Consult with internal and external partners to optimize key 3rd party games leading up to launch for iOS, Android, and Windows8 devices. Write silly puns. Have fun.
Games include Fairway Solitaire (critically acclaimed top selling iPad/iPhone puzzle game), Dark Manor, Plunder!, Faunasphere (casual MMO), and a few yet to be released.
- March 2010 – March 2011 (1 year 1 month)
Created final UI and marketing art for Faunasphere, a casual browser-based MMO. Collaborated with game designers, product owners and game artists to define new features through sketches and interactive prototypes. Provided final visual designs for game UI, website, forums, emails, and all social channels. Evolved the Faunasphere brand according to user and market research.
- March 2009 – March 2010 (1 year 1 month)
Managed a team of UX and visual designers, pulling from user research and analytics to optimize existing features as well as launch new key features and products. Acted as lead designer and art director on several successful projects such as global navigation redesigns, shopping cart redesigns, affiliate programs, loyalty programs, forums, Help knowledge bases, customer support admin tools, and game install applications.
Collaborated with other designers, product owners, developers and QA to define, design and iteratively release features in a fast-paced Scrum and Agile environment. Managed the Big Fish Games brand through corporate identity refreshes, style guides and business collateral. Worked closely with Marketing to unify brand presence across all customer-facing channels.
- March 2008 – March 2009 (1 year 1 month)
Provided detailed information architecture, interaction design, and visual design for Big Fish Games’ digital downloads ecommerce website as well as the online games community. Unified corporate brand strategy and established design documentation practices and file repositories. Streamlined design and production workflow through close collaboration with developers and shared tools such as Jira, Confluence, Perforce and SVN.
- March 2006 – March 2008 (2 years 1 month)
Managed and created all layouts and assets on the Online Games Community website, guiding it through a branding refresh and website redesign. Created interfaces for in-game chat.
- October 2004 – March 2006 (1 year 6 months)
Created interaction and visual designs with emphasis on website UI and brand strategy. Worked on redesigns of large commerce and marketing websites for clients like Precor, PBS, Restaurants Unlimited (RUI) and Suncadia. Honed skills in creative pitch concepts, visual design, and information architecture.
- October 2002 – October 2004 (2 years 1 month)
Was a design sponge, creating concepts and visual designs for a wide range of media, gaining experience in identity, print, interactive demos, and websites. Designed and concepted many Nintendo minisites, such as Mario vs. Donkey Kong, Pokémon Fire Red Leaf Green and Pokemon TCG. Created levels and UI for Hasbro’s Xevoz Challenge arcade game. Became an expert at designing custom die-cut presentation packets and prepress.
- Carl Young, game/multimedia developer, independent, worked directly with Narisa at Martini Design, Engine, Big Fish Games, and others
- Jon Tatman, Lead Program Manager, Big Fish Games, worked directly with Narisa at Big Fish Games
- Tabitha Borchardt, Sr. Graphic Designer, Big Fish Games, worked directly with Narisa at Big Fish Games